Find out how brands can disrupt in a crowded marketplace with Ed Williams, CEO of Candy Kittens.
On a mission to challenge the traditional perception of sweets, Candy Kittens have established themselves as a household name, having recently partnered with BrewDog to bring a new IPA to market.
Discussions in the episode:
- The power of storytelling within a brand
- Global expansion lessons learnt
- The most powerful tactics for disrupting a market
- The importance of vision within a start-up