{"id":9381,"date":"2022-03-18T16:16:32","date_gmt":"2022-03-18T16:16:32","guid":{"rendered":"https:\/\/www.x4-technology.com\/?p=9381"},"modified":"2022-12-14T16:12:12","modified_gmt":"2022-12-14T16:12:12","slug":"scaling-and-leaving-your-ego-at-the-door","status":"publish","type":"post","link":"https:\/\/www.x4-technology.com\/us\/scaling-and-leaving-your-ego-at-the-door\/","title":{"rendered":"Scaling and leaving your ego at the door with David Sheldon-Hicks, co-founder of Territory Studio"},"content":{"rendered":"

[vc_row full_width=”stretch_row” el_class=”dark”][vc_column][vc_raw_html]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[\/vc_raw_html][vc_column_text]<\/p>\n

David Sheldon-Hicks,\u00a0co-founder of the globally renowned multidisciplinary studio, Territory Studio shares how he has established a formidable reputation for creating powerful graphic narratives across genres and media.<\/span><\/p>\n

David oversees the teams in London, San Francisco and New York, with the global brand having an impressive film and games portfolio for clients including Formula 1, Virgin Atlantic, Jaguar, Land Rover and HSBC, with UI and VFX film credits for Avengers, Guardians of the Galaxy and Blade Runner 2049.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”light”][vc_column][vc_column_text]<\/p>\n

How did you establish the brand of Territory Studio and help it stand out in the industry?<\/strong><\/p>\n

What underpins everything is passion \u2013 what we do is geeky and niche, but anyone who works here is passionate about it because it\u2019s something that is very focused and targeted. Digital media is a transitory medium, but we want to build something that still has interest and meaning in the next five to ten years.<\/p>\n

What has been your most powerful tactic for attracting the right talent to your business?<\/strong><\/p>\n

Modesty is an important component, because you need to accept that everyone can do certain tasks better. You can hire talented people, but also it\u2019s important to trust and empower them to do their job.<\/p>\n

How do you standout in such a highly competitive market?<\/strong><\/p>\n

We are niche at Territory Studio, which reduces the amount of competition as if you want someone to do holograms and computer screen designs in a feature film there\u2019s only about five studios that can do that really well, but there\u2019s just us that can do that at the scale we can.<\/p>\n

We can\u2019t offer all the benefits that Netflix or Apple are able to \u2013 but if people are interested in creating work that has a legacy in feature films, then we can offer that.<\/p>\n

What were the most significant challenges you have experienced growing and running a business over the last year?<\/strong><\/p>\n

It\u2019s been a challenge with the soft skills element of our business. It\u2019s harder to have conversations with clients remotely about, for example, the project we are doing and reassuring them that innovative solutions aren\u2019t risky.<\/p>\n

We have been able to become more focused on cash flow, and have reassessed what we need and what we don\u2019t \u2013 it\u2019s allowed us to fine-tune ready for our next growth phrase.<\/p>\n

What are the biggest reasons start-ups in highly competitive markets, such as gaming, don\u2019t succeed? <\/strong><\/p>\n

It\u2019s about mindset, and being ready to adapt. What kept you successful at twenty people might get it your way when you reach fifty people \u2013 you need to unlearn things and be settled with reshaping the way you run things in a significant way. It\u2019s also important to grow \u2013 either through training or mentorship, and talk to others who own creative businesses that have gone through something similar.<\/p>\n

What does great leadership look like to you?\u00a0<\/strong><\/p>\n

I think there is a need for brutal honesty \u2013 you need to sell a situation for what it is, not what you want it to be. It\u2019s also important to be self-aware \u2013 so much of a company or a brand potential is unlocked with the correct mindset.<\/p>\n

What\u2019s the best book, podcast or video you would recommend that you have taken long lasting learns from?<\/strong><\/p>\n

\u2018The Business of Expertise\u2019 by David C. Baker and \u2018The Hard Thing About Hard Things\u2019 by Ben Horowitz.<\/p>\n

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