{"id":11069,"date":"2022-07-13T11:04:57","date_gmt":"2022-07-13T10:04:57","guid":{"rendered":"https:\/\/www.x4-technology.com\/?p=11069"},"modified":"2022-12-14T13:13:05","modified_gmt":"2022-12-14T13:13:05","slug":"what-ceos-need-to-know-about-marketing","status":"publish","type":"post","link":"https:\/\/www.x4-technology.com\/us\/what-ceos-need-to-know-about-marketing\/","title":{"rendered":"What CEOs need to know about marketing with Matt Wool"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;dark&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][vc_column_text]<\/p>\n<p style=\"padding-top: 30px\">Matt Wool is CEO of Acceleration Partners, one of the world\u2019s leading Partnership Marketing firms who work with global brands including Uber, adidas and Target. In this episode he shares what CEOs of scaling organizations need to know about marketing to be successful.<\/p>\n<p>Having joined Acceleration Partners as VP in 2012, Matt has driven the company\u2019s growth from five employees in 2012 to now over 300 globally.<\/p>\n<p>Discussions in the episode:<\/p>\n<ul>\n<li>The challenges of global marketing at scale<\/li>\n<li>When to hire an in-house marketing team<\/li>\n<li>The correlation between vision and effective marketing<\/li>\n<li>What CEOs should be asking of their marketing team<\/li>\n<li>Methodologies for personal learning and development<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;light&#8221;][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;dark&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][vc_column_text] Matt Wool is CEO of Acceleration Partners, one of the world\u2019s leading Partnership Marketing firms who work with global brands including Uber,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":11970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[205],"class_list":["post-11069","post","type-post","status-publish","format-standard","hentry","category-insights","category-podcast","tag-leadership-learns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What CEOs need to know about marketing with Matt Wool - X4 Technology<\/title>\n<meta name=\"description\" content=\"Matt Wool is CEO of Acceleration Partners, one of the world\u2019s leading Partnership Marketing firms who work with global brands including Uber, adidas and Target. 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