{"id":7887,"date":"2020-10-23T00:00:00","date_gmt":"2020-10-22T23:00:00","guid":{"rendered":"https:\/\/www.x4-technology.com\/2020\/10\/23\/women-in-gaming-interview-with-kate-edwards-the-executive-director-of-the-global-game-jam\/"},"modified":"2022-03-21T16:27:27","modified_gmt":"2022-03-21T16:27:27","slug":"women-in-gaming-interview-with-kate-edwards-the-executive-director-of-the-global-game-jam","status":"publish","type":"post","link":"https:\/\/www.x4-technology.com\/de\/women-in-gaming-interview-with-kate-edwards-the-executive-director-of-the-global-game-jam\/","title":{"rendered":"Women in gaming: Interview with the Executive Director of The Global Game Jam"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;dark&#8220;][vc_column][vc_column_text]<span style=\"color: #3366ff\">Article written by Andy Turton, Director of X4 Technolo<\/span><span style=\"color: #3366ff\">gy.<\/span><\/p>\n<p>I was lucky enough to interview Kate Edwards, executive director of <a href=\"https:\/\/globalgamejam.org\/\">The Global Game Jam<\/a> and CEO and founder of <a href=\"https:\/\/www.geogrify.com\/\">Geogrify<\/a>, who also has 27+ years\u2019 experience working in the games industry.<\/p>\n<p>The Global Game Jam is the world\u2019s largest game creation event, bringing together talented individuals from all backgrounds to create a game which aligns to a central theme in 48 hours. \u00a0Kate also founded Geogrify, the only company of its kind which focuses on the geopolitical and cultural risks in digital content, specialising in video games, in which they concentrate on making digital content accessible to local markets through translation.<\/p>\n<p>From learning about Kate\u2019s remarkable journey and the impact she\u2019s had on the industry, to what she thinks about <a href=\"https:\/\/www.x4technology.co.uk\/insights\/driving-inclusivity-in-the-games-industry\/\">representation<\/a> in the industry and games themselves, this interview is not short of fascinating insights.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;light&#8220;][vc_column][vc_column_text]<\/p>\n<p style=\"padding-top: 30px\"><strong>With a strong background in geography, cartography, geopolitics and cross-cultural issues, what attracted you to the gaming industry?<\/strong><\/p>\n<p>For me, it goes back to my love of games which has existed since I was a child. As soon as arcade cabinets started showing up when I was in high school, that became my culture. There was no Facebook or anything, our culture revolved around going to the arcade so, I\u2019ve always loved games, but I\u2019d never aspired to work in games.<\/p>\n<p>My original aspirations were to be an astronaut but then eventually, I went into cartography and geography and it was in that pursuit of geography, that I moved to Seattle to study at the University of Washington.<\/p>\n<p>During my studies in cartography, we got a call from Microsoft as they needed a cartographer and so, I began working as a contractor for Microsoft, which turned into a full-time position. I created an internal team to deal with geopolitical and cultural risk in all their content. This included their games, reviewing them for sensitivities, such as gestures, colour usage and character design. I basically walked backwards into the games industry.<\/p>\n<p>It\u2019s the people that have kept me in the industry. I love being around creative people. There are so many amazing people who are so talented in all kinds of areas in this industry.<\/p>\n<h5><span class=\"alt\"><strong>In your role as executive director at The Global Game Jam, how do you empower individuals worldwide to learn, experiment and create together through the medium of games?<\/strong><\/span><\/h5>\n<p>I love this organisation and what it represents. Over the latest couple of years, games have become more democratised because of tools like unreal, unity, game-maker, etc. Lots of these companies make free versions that anyone can download, and I\u2019ve travelled the world and met so many amazing people who are self-taught and have this tremendous love for the medium.<\/p>\n<p>What\u2019s important is that games creation has reached a point where it\u2019s basically as accessible as going to an art shop and buying a canvas, brushes and paints and going home to paint what you want. You can download the software and start working on a game. That\u2019s really opened the world to the possibilities of what games can be.<\/p>\n<p>That\u2019s one of the things I love about the Global Game Jam, is that that\u2019s exactly what it represents. Last year\u2019s event was held in 118+ countries, with 50,000 people across 934 sites globally, all making games at the same time and they collectively produced 9,600 games. Everyone involved is from all different walks of life and they all come together because they share this love of games. It\u2019s amazing to see it all come together, it\u2019s very enriching.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;dark&#8220;][vc_column][vc_column_text]<\/p>\n<p style=\"padding-top: 30px\"><strong>You\u2019ve been involved in some huge games, what do you think is the next fastest-growing gaming trend?<\/strong><\/p>\n<p>We\u2019re seeing more departure from what I consider as standard genres, like Halo, COD and Animal Crossing, etc. They\u2019re not going away, but what\u2019s really exciting to me and frankly, where I see the most innovation, is the independent gaming community. Indie game developers aren\u2019t as constrained by the need to produce revenue. Obviously, they want to make money but a lot of larger studios are dealing with massive franchises so there\u2019s a lot at stake for them, which constrains how creative they can be because ultimately you\u2019re serving an audience who likes a certain thing.<\/p>\n<p>I\u2019m really excited for the next COD and Halo, I don\u2019t expect them to be vastly different because that\u2019s part of the point, people want that similar experience they\u2019ve had before. Whereas, indie games don\u2019t have that constraint so it\u2019s a whole new experience. In the indie space, we\u2019re seeing things most AAA companies wouldn\u2019t do [in my opinion] as it\u2019s deemed too experimental or controversial but games need to mature and to mature, they need to take on all kinds of topics and take risks in what is considered an acceptable game.<\/p>\n<p>We\u2019ve seen this in every other creative medium, they reach a point where the creators take on any topic. Games unfortunately, have been constrained to making only fun and not controversial or sad games. But games like The Last of Us or The Last of Us 2 are very moving so it\u2019s great we\u2019re seeing more games expand the expectations of what a game can be.<\/p>\n<h5><span class=\"alt\"><strong>There\u2019s been some internal criticism of working conditions in gaming. Do you think that\u2019s being addressed and improving already? <\/strong><\/span><\/h5>\n<p>No, to be blunt. I ran the <a href=\"https:\/\/igda.org\/\">International Game Developers Association<\/a> (IGDA) for 5 years, which is an advocacy association for game developers so I was very vocal about a lot of topics that affect the industry.<\/p>\n<p>Obviously, diversity and inclusion is a big one that needs to be remedied. Working conditions is another one I\u2019ve been very vocal about. I do think companies are slowly starting to understand that you employees are your talent and your real assets. The franchise you own and the games you\u2019re putting out are the product of your talent and companies can forget that. The more companies that acknowledge this, the more they\u2019ll realise how they need to treat their talent. It\u2019s about serving the employees\u2019 needs to reach a collective goal which is to create an amazing game.<\/p>\n<p>I do think it\u2019s improving slowly. It tends to be more of a geographic phenomenon though, certainly labour laws in the EU tend to be stronger than here in the US, where they\u2019re pretty bad and non-existent in some cases.<\/p>\n<p>There are cultural differences too. I spoke to a studio head in Denmark once and he said that even during highly pressured times, his employees wouldn\u2019t crunch, they\u2019d still leave by 6pm because it\u2019s not part of their culture to work themselves to death. Whereas in the USA, working so many hours is some kind of twisted badge of honour, but it\u2019s slowly getting better, partially because the younger generations expect more and say no we won\u2019t crunch, you need to be a better project manager.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;light&#8220;][vc_column][vc_column_text]<\/p>\n<p style=\"padding-top: 30px\"><strong> Do you feel the efforts in improving female representation in the industry are being improved? <\/strong><\/p>\n<p>It\u2019s a complicated topic, it is, and it isn\u2019t. The non-complicated part is yes, it\u2019s only about 20% women on average worldwide in the industry. The complicated part is more about how we get companies to recognise that underrepresented people have value.<\/p>\n<p>Lots of this has been addressed and some of it publicly, where we\u2019ve seen lots about sexism and scandal, which has majorly shaking up the industry. Every one of these major incidents helps to expose those problems in that company and gets other companies in the industry to wake up and reflect, ask themselves hard and honest questions about what goes on in their company.<\/p>\n<p>A lot of this frankly comes from leadership; if they\u2019re unwilling to be aware of what the problems are in their own hands by not listening to what their employees are saying, then it\u2019s the leadership who are accountable. I hear anecdotes from women every single day in the industry and it makes me angry because we\u2019re not going to change human nature, but we can keep it accountable. There needs to be structures in place in companies so that if I get harassed and report it, somethings going to be done about it. There needs to be accountability structures so there\u2019s a culture of calling out and whistleblowing.<\/p>\n<p>I do think there\u2019s a greater awareness, not just over the last couple of years but over the last couple of months with the black lives matter movement. It\u2019s emphasised again not just about the lack of gender diversity but the lack of racial diversity and other under representation in the industry. A lot of companies posted their BLM statement about what they\u2019re going to do to change things, which is great but again, a lot of us are sceptical because we\u2019ve heard this before and unless there\u2019s a change in behaviour and we\u2019re shown there are accountability structures, it\u2019s going to be hard to believe it.<\/p>\n<p>All that being said, there\u2019s a lot of great companies who\u2019s culture has changed and even smaller to medium sized companies who left larger AAA companies specifically because they wanted to have a good work life balance or because they want to have better representation in their company across the board. The industry is becoming more open to its flaws and things are changing, but it\u2019s slow and we still need to push it.<\/p>\n<h5><span class=\"alt\"><strong> What\u2019s your biggest piece of advice, no matter the individuals background? <\/strong><\/span><\/h5>\n<p>Don\u2019t let the lack of representation in the industry put you off joining. I\u2019ve been in the industry for 27 years and there\u2019s a reason why I\u2019m vocal, it\u2019s because I want other women especially young women who are considering gaming as a career, who see all the bad stuff online, to join gaming.<\/p>\n<p>If you\u2019re in that category where you like games and think you\u2019d like to work in the industry, think about your skill set and what exactly you think you\u2019d like to do. I\u2019m a geographer who\u2019s been in the industry a long time, if I can make up a job in this industry then anybody can. I know psychologists who do user experience design and user research. I know sociologists, historians, astrologers, etc. so whatever your academic degree or initial interest is in, there\u2019s potentially a role for you. Ultimately, what we\u2019re doing is building worlds and when you\u2019re building worlds that requires a massive range of skills to do something like that.<\/p>\n<p>Finally, and most importantly, think about what you\u2019re good at and what you enjoy most. I\u2019m in my mid 50\u2019s and I can tell you that I\u2019m doing what I absolutely love. It\u2019s very rare you\u2019ll find your dream job in this industry, like most career paths you must work towards a job that\u2019s related to your strongest skill sets so you get into a company. Once you\u2019re inside a company, it\u2019s often much easier to transition laterally to a new job. So, if you want to develop your art skills you can go talk to that team because you\u2019re an employee. You know you can find mentors that way too. Use LinkedIn and other networking tools before even getting into the industry and ask people if they\u2019ll give you some time to ask questions. I run a lot of industry events and most people like sharing what they do so don\u2019t be shy to ask.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;dark&#8220;][vc_column][vc_column_text]Article written by Andy Turton, Director of X4 Technology. I was lucky enough to interview Kate Edwards, executive director of The Global Game&#8230;<\/p>\n","protected":false},"author":5,"featured_media":9564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,715],"tags":[],"class_list":["post-7887","post","type-post","status-publish","format-standard","hentry","category-insights","category-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Women in gaming: Interview with the Executive Director of The Global Game Jam - X4 Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x4-technology.com\/women-in-gaming-interview-with-kate-edwards-the-executive-director-of-the-global-game-jam\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Women in gaming: Interview with the Executive Director of The Global Game Jam - X4 Technology\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;dark&#8220;][vc_column][vc_column_text]Article written by Andy Turton, Director of X4 Technology. 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