{"id":11082,"date":"2022-08-19T11:22:44","date_gmt":"2022-08-19T10:22:44","guid":{"rendered":"https:\/\/www.x4-technology.com\/?p=11082"},"modified":"2022-12-14T13:07:48","modified_gmt":"2022-12-14T13:07:48","slug":"candy-kittens-how-brands-disrupt-crowded-marketplace","status":"publish","type":"post","link":"https:\/\/www.x4-technology.com\/de\/candy-kittens-how-brands-disrupt-crowded-marketplace\/","title":{"rendered":"Candy Kittens CEO Ed Williams on how brands can disrupt in a crowded marketplace"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;dark&#8220;][vc_column][vc_raw_html]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[\/vc_raw_html][vc_column_text]<\/p>\n<p style=\"padding-top: 30px\">Find out how brands can disrupt in a crowded marketplace with Ed Williams, CEO of Candy Kittens.<\/p>\n<p>On a mission to challenge the traditional perception of sweets, Candy Kittens have established themselves as a household name, having recently partnered with BrewDog to bring a new IPA to market.<\/p>\n<p>Discussions in the episode:<\/p>\n<ul>\n<li>The power of storytelling within a brand<\/li>\n<li>Global expansion lessons learnt<\/li>\n<li>The most powerful tactics for disrupting a market<\/li>\n<li>The importance of vision within a start-up<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;light&#8220;][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8220;stretch_row&#8220; el_class=&#8220;dark&#8220;][vc_column][vc_raw_html]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[\/vc_raw_html][vc_column_text] Find out how brands can disrupt in a crowded marketplace with Ed Williams, CEO of Candy Kittens. On a mission to challenge&#8230;<\/p>\n","protected":false},"author":5,"featured_media":11958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20],"tags":[205],"class_list":["post-11082","post","type-post","status-publish","format-standard","hentry","category-insights","category-podcast","tag-leadership-learns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Candy Kittens CEO Ed Williams on how brands can disrupt in a crowded marketplace - X4 Technology<\/title>\n<meta name=\"description\" content=\"Find out how brands can disrupt in a crowded marketplace with Ed Williams, CEO of Candy Kittens. On a mission to challenge the traditional perception of sweets, Candy Kittens have established themselves as a household name, having recently partnered with BrewDog to bring a new IPA to market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.x4-technology.com\/candy-kittens-how-brands-disrupt-crowded-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Candy Kittens CEO Ed Williams on how brands can disrupt in a crowded marketplace - X4 Technology\" \/>\n<meta property=\"og:description\" content=\"Find out how brands can disrupt in a crowded marketplace with Ed Williams, CEO of Candy Kittens. On a mission to challenge the traditional perception of sweets, Candy Kittens have established themselves as a household name, having recently partnered with BrewDog to bring a new IPA to market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.x4-technology.com\/candy-kittens-how-brands-disrupt-crowded-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"X4 Technology\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-19T10:22:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-14T13:07:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.x4-technology.com\/wp-content\/uploads\/sites\/18\/2022\/08\/LAUNCH-POST-1-PETE-18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dchurch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dchurch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.x4-technology.com\/candy-kittens-how-brands-disrupt-crowded-marketplace\/\",\"url\":\"https:\/\/www.x4-technology.com\/candy-kittens-how-brands-disrupt-crowded-marketplace\/\",\"name\":\"Candy Kittens CEO Ed Williams on how brands can disrupt in a crowded marketplace - X4 Technology\",\"isPartOf\":{\"@id\":\"https:\/\/www.x4-technology.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.x4-technology.com\/candy-kittens-how-brands-disrupt-crowded-marketplace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.x4-technology.com\/candy-kittens-how-brands-disrupt-crowded-marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.x4-technology.com\/wp-content\/uploads\/sites\/18\/2022\/08\/LAUNCH-POST-1-PETE-18.jpg\",\"datePublished\":\"2022-08-19T10:22:44+00:00\",\"dateModified\":\"2022-12-14T13:07:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.x4-technology.com\/#\/schema\/person\/37c7cd74386b30bccf2a6c70b6e397e3\"},\"description\":\"Find out how brands can disrupt in a crowded marketplace with Ed Williams, CEO of Candy Kittens. 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